Utah SKI Gear founders Esther Stokes & Travis Moise
Travis has been teaching Skiing since the 1998/99 season, and worked for over a decade as a PSIA Level II instructor and trainer at Brighton Resort teaching all ages and abilities to alpine ski and telemark. Originally from Massachusetts, Travis was first attracted to Utah by the 2002 Olympics, but kept coming back for the great skiing and has been known to venture into the back country from time to time.
Esther grew up along the Wasatch Front, but didn’t ski until she was an adult. Shortly after her first ski lesson (telemark!), she met Travis and fell in love, (with both Travis and skiing). Esther also works at Brighton, and has been there since 2009/2010, first working just with the kids and now teaching skiing to both children and adults.
Utah Ski Gear started in the fall of 2011 season because Esther asked Travis to clear out some of the extra skis he had in the garage. Travis listed them for sale and they sold so quickly he bought more. That winter without really trying they sold about 50 pairs of skis out of the garage of their tiny rented townhouse.
The following season, they decided to ramp it up even more and offer skis and boots. Although still a sideline to ski instructing, that winter they managed to sell lots more skis and started selling complete ski packages.
In the spring of 2013, Travis and Esther purchased a house in Sandy with a dedicated space to run our ski shop and make this their main focus. Their success led them to purchase a brick-and-mortar location in Sandy, Utah in 2016. Now local customers can stop by any time to browse new and used skis, snowboards, helmets, goggles, heated insoles and boots. Customized appointments are still available for large parties or those who would like individual attention.
While Utah locals know us mainly for our AMAZING $99 ski package, we also sell new and used skis, tuning supplies and ski accessories locally and online with this website plus our eBay and Amazon stores. We have been fortunate enough to have some good help here, so we can help you all out there!
We will provide value in skis, accessories, and information locally, nationally and internationally. All our products and services are 100% Satisfaction Guaranteed. If you have any questions, please call or text us at 801-413-8009, contact us online or see our FAQs. If you are local and want to come in for a ski package, please set an appointment.
We look forward to serving you!
Travis Moise & Esther Stokes
Owners, Utah SKI Gear.
August 8th, 2015.
P.S. A special thanks to all those people who have come into our “shop” and worked with us over the past 5 seasons. We are very grateful to have such wonderful customers that come back in and refer their friends!